The Origin of Snappit

Six months ago, I was manually collecting lead details for my previous startup. Most of it involved repetitive browser actions — copying information from LinkedIn and pasting it into Notion. The only thing that changed each time was the profile URL.

It was obvious to me that this should be automated. I looked for tools that could help, but most of them were:

• Built for remote execution rather than in-browser use
• Designed for individuals, not teams
• Not intuitive
• Priced with complex, unclear formulas

So I wrote a simple script to automate the task. It worked. But I knew there should be a better solution — something easy to start with and integrated directly into a user's workflow. At the time I was busy, so I added the idea to my list (yes, I actively maintain one 🥲) and moved on.

Fast-forward a few months: my first startup didn't go as planned. But I learned a lot, especially the hard lessons:

• You need a clear strategy for how you'll acquire your first users.
• Your product must offer an intuitive experience from the very first interaction.
• The problem you're solving should be a no-brainer for your customer, ideally improving their KPIs directly.
• If you're building something valuable, talk about it. Share what you're building. No one will know unless you tell them.

It's hard to admit failure. It's even harder when you know the mistakes were your own. But staying stuck is worse.

I'm a builder at heart. I want to create something that millions use. It's okay to walk away from what doesn't work — it's not okay to give up on your purpose. So I'm building again.

This time, I'm doing it differently:

• I'm starting with a clear user base.
• I'm solving a business problem I had for myself, with clear use cases.
• I'm building in public to share progress and get feedback.

I'm trying again — not from scratch, but with everything I learned from my past failure. That product became Snappit.

If you think I might be missing something again, please reach out. I'd love to hear your thoughts.